ROKIT Vintage opens a concession inside Coven, the new queer venue at G-A-Y's old address

ROKIT Vintage has opened a concession inside Coven: Headquarters at the former G-A-Y site in Soho. The brand's first retail partnership of this kind in its 40th anniversary year

ROKIT Vintage has opened a concession inside Coven: Headquarters at the former G-A-Y site in Soho. The brand's first retail partnership of this kind in its 40th anniversary year

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ROKIT Vintage opens a concession inside Coven, the new queer venue at G-A-Y's old address

Article type :
News
Published on
06 Jul 2026

ROKIT Vintage opens a concession inside Coven, Soho's new queer venue at the former G-A-Y address

The UK vintage retailer has opened a curated edit inside the new queer all-day venue at 30 Old Compton Street. Witchy, club-ready and sustainable.

30 Old Compton Street was home to G-A-Y for decades. The address has now become Coven, a new queer all-day venue founded by Matthew Jacobs-Morgan, and ROKIT Vintage has opened a concession inside it.

The concession offers a curated selection of vintage pieces and ROKIT Originals handpicked specifically for the space, aligned with Coven's visual identity: witchy, club-ready and unapologetically expressive. Rather than a standard retail edit, the pieces are chosen to sit alongside the venue's atmosphere. Statement pieces, one-of-a-kind items and vintage treasures that shift as the selection evolves.

ROKIT was founded in the 1980s and has grown from a single market stall into one of the UK's most recognised vintage retailers, with stores in Covent Garden, Camden and Brick Lane. The partnership with Coven is the first retail collaboration of this kind for the brand.

Coven is designed as more than a nightclub. Open during the day as a space to meet, work and socialise, it shifts into evening programming as the day moves. Whether visiting for coffee, a cocktail or a new vintage find, the ROKIT concession gives the space another reason to return to.

ROKIT Vintage at Coven, 30 Old Compton Street, W1D 4UH, Soho. More at rokitvintage.com.

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