London Fashion Day Is Back. Season 7, 1 May 2026

London Fashion Day is back. Season Seven takes place on 1 May 2026 at St John's Church, London. Founder and producer Kostiantyn Lieontiev has been running this platform for six seasons now, and each time it comes back a little sharper, a little more sure of what it wants to say.

It has always worked at a particular scale. Not a fashion week, not a trade show. One day, one venue, one sequence of designers who are somewhere between just starting out and finding their place internationally. That is still the idea. But this season the concept goes somewhere more personal.

The campaign was shot at sunrise in central London and features Iranian model Amirsam Mohammadzadeh in a look by Ukrainian brand YADVIGA NETYKSHA. It is less about the clothes and more about what they carry. The brand was founded in 2016 after designer Yadviga Netyksha won a major Ukrainian young designers competition. Her work sits somewhere between past and future, and the style is hard to confuse with anyone else. The collection works through transparent fabrics and a concealed face. Exposure and protection at the same time. It is not an abstract idea. It sits on the body.

Lieontiev puts it simply: "At the centre of it all there is always a person. Their individuality, their identity. Clothing becomes an amplifier of taste. Something that reveals what exists within us."

The day runs as one continuous programme.

13:00 — LCCA Showcase. Emerging talent from the London College of Contemporary Arts, on a proper stage for the first time.

14:00 — Brera Milano and Anabelle Clothing. Anabelle is a London-based label making womenswear that is built to last rather than follow the season.

15:00 — Amira and RICKY XTOPHA. Two names building their presence in London's independent scene.

16:00 — Olimzoda Mahin, SOFI RICH, MALUSHA BAGS, and LEV3L UP. Four different voices in one hour. London Fashion Day does not separate accessories from ready-to-wear or draw clean lines between what is established and what is new.

17:00 — Atelier Pardis, Mur Mur, and KEKA. KEKA is a brand built around individuality and self-expression, closely connected to Lieontiev himself, who has shown new collections through the platform before.

18:00 — Riri Couture and Gorsset close the day. Gorsset is a Ukrainian outerwear brand that carries its cultural roots into contemporary design.

The season is presented in partnership with NITISI as Official General Partner and COREBUD as Exclusive Partner. Further support comes from Trade Mark Wizards Ltd, Laura TIMM, To Do Business Club, AVGRANT Strategy Group, OFN (One Fluid Night) LGBTQIA+ Film Festival, London Dental House, and Delora Digital Model Hub. Beauty is led by The Fellowship and Sasha Mamedova. The event is also supported internationally through Odessa Fashion Day, Fashion Academy Paris, and Global Fashion Net.

Entry is free, with access by show slot. St John's Church, London W2 2QD. 1 May 2026 from 13:00. Full details at londonfashionday.co.uk.

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